In person we initially build trust through body language, eye contact and other non-verbal cues. We can help you build trust through your advertising and your website. As people increasingly use the internet to make decision on vendors, as a society we have also developed standards of trust.
Timeless Advertising Advice Claude Hopkins Advertising Strategy and Planning
Advertising Strategy and Planning
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Advertising is much like war, minus the venom. Or much, if you prefer, like a game of chess. We are usually out
to capture others' citadels or garner others' trade.
We must have skill and knowledge. We must have training and experience, also right equipment. We must have proper ammunition, and enough. We dare not underestimate opponents. Our intelligence department is a vital factor, as told in the previous chapter. We need alliances with dealers, as another chapter tells. We also need strategy of the ablest sort, to multiply the value of our forces.