In person we initially build trust through body language, eye contact and other non-verbal cues. We can help you build trust through your advertising and your website. As people increasingly use the internet to make decision on vendors, as a society we have also developed standards of trust.
Timeless Advertising Advice Claude Hopkins Tell Your Full Story
Tell Your Full Story
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Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. If you watch returns, you will find that certain claims appeal far more than others. But in usual lines a number of claims appeal to a large percentage. Then present those claims in every ad for their effect on that percentage. Some advertisers, for sake of brevity, present one claim at a time. Or they write a serial ad, continued in another issue. There is no greater folly. Those serials almost never connect.